In hotel structures, the goal is to captivate and arouse the curiosity of arriving guests when they first view the facade of the building. The relationship of hotels with their surroundings is of paramount importance. Therefore, some hotels use materials like concrete, stone walls, and wood on their exteriors. When constructing a hotel in a neighborhood with existing stone buildings, materials are chosen to blend with the local architecture, ensuring that the hotel does not clash with the architectural language of the area.

In some cases, the addition of landscaping elements is aimed at enhancing the aesthetics of the building.

In locations where the surroundings consist of modern structures, the hotel's design takes that into consideration, resulting in a design tailored to the area. Solar shading materials may be used on the facade to achieve a distinctive architectural look.