The interior design of the sportswear store of the George Avenue brand, catering to an affluent clientele, has been conceptualized around the theme of "movement." The design approach has been meticulously applied to every detail, from display stands to ceiling and wall movements. Varied showcasing areas have been created for different products, each treated with distinct materials. The design coherence across various subspaces within the singular volume is achieved by emphasizing dynamic vertical and horizontal movements, which perpetually render the space fluid.

The utilization of different materials at every step keeps the space vibrant, resulting in a modern and lavish ambiance. Gold accents, symbolizing luxury and grandeur, complement the dark color palette. The contrast between the dark gray floor and the dynamic ceiling movements, illuminated by bright lighting, ensures that the customer's focus remains on the displayed products at all times.